AMSTERDAMSUMMER 2026
A TAG event · Six weeks · Summer 2026 · Amsterdam

Startup
Summer Camp

What if, after this summer,you never go back to your corporate job.you're done with consultancy gigs. For good.your own app is making money.you’re a founder. Not “aspiring”. Founder.you built something people actually pay for.

No startup yet? Apply with an idea, or with nothing but the itch. We ask commitment, not credentials.

Launch //Validate //Revenue //Repeat //Launch //Validate //Revenue //Repeat //Launch //Validate //Revenue //Repeat //Launch //Validate //Revenue //Repeat //
What is this about

Six weeks at TAG.
One goal: money-making startups.

A six-week event focused on launching startups, validating ideas against the real market, and learning to sell what you build. Not a course. Not an incubator. An event: a start, an end, a scoreboard, and real stakes. This is for people who commit. That's the whole ask.

Full disclosure

TAG sells office space. This campaign exists to fill it.

We could have bought ads. Building is more fun. So this summer we're launching our own products, in a full office, with people who want the same.

We're not organizing this from the sidelines. We're launching our own apps right next to you.

Who is this for

Who is this for?

Simple: anyone who wants in on startups. You want to build a product of your own, make your own money, and get the freedom to do whatever you want with your time. That's the whole filter.

You're either:

You want to do startups.

No product yet, maybe not even an idea. You're done watching other people launch.

How we helpYou get the kickoff, a team, and a clear first week: pick an idea, cut it small, test it on real people. No experience needed. That's the point.

You have an idea and half a product.

You started. You never shipped. It’s been "almost ready" for months.

How we helpSix weeks of deadlines and witnesses. We help you cut it down, ship it, and get it in front of real users. This summer, not someday.

You shipped. Now it needs to grow.

A live side project: zero revenue or the first euros in. You want to see how far it really goes.

How we helpTraffic from our channels, pricing and positioning help, and a scoreboard that counts one thing: paying customers.

You want to do this with people.

You're building alone at your kitchen table. What's missing isn't skill. It's people.

How we helpA summer at one table with founders like you. Shared momentum, shared lessons, and people who notice when you don't show up.

Why together

Alone, your project loses to your calendar every time. In a group that shows up every week, it doesn't. We keep each other accountable. That includes us: we're building our own apps right here.

Why at TAG

A space full of builders who ship every month, an audience we point at your startup, and a network of people who've done it before. You bring the hours. TAG brings the ecosystem.

What you get

Incubation.
Without the program.

You apply, you get everything around the work: the environment, the commitment, the accountability, the people, and eyes on what you build. Building is cheap now. Attention and momentum are the expensive part.

Main drop01

The content machine

The machine that ran the MEGATHON campaign runs all summer, pointed at your startup. Get featured, get eyes, get validated faster.

02

A desk at TAG

Your spot in the space, through the camp and beyond, surrounded by people doing exactly what you’re doing. No empty-apartment energy.

03

Free tokens & gear

AI credits and tooling to build fast. Your stack is covered. You bring the idea and the hours.

04

Experts, on call

People who’ve validated, launched and sold before: there when you’re stuck, not lecturing when you’re not.

05

The co-founder you’re missing

Nobody builds alone here. Come with a team or find one at kickoff: people who hold you accountable when motivation dips.

06

Demo Day

End the summer pitching your numbers to a serious jury: founders, CTOs and VCs from the TAG network. You work toward a room that matters.

How it works

Minimal program.
On purpose.

We believe in autonomy and the accountability of a good group. We won't hold your hand. We will hold you accountable. Enough structure for the people who are going to make it. No busywork for anyone.

01Apply

Get in

Solo or as a team, with your startup, your idea, or just yourself. Takes five minutes.

Los Altos, 1976
02Kickoff

Lock it in

Form your team, cut your idea down to something launchable, set your targets.

The PayPal Mafia, 2007
03Weeks 1–6

Validate. Ship. Iterate.

Sell it before you build it, ship what survives, loop until the numbers move. One check-in a week, leaderboard on the wall.

Fremont factory floor, 2018
04Demo Day

Show your numbers

Your product, your process, your revenue, in front of a room that matters.

Macintosh says hello, 1984
The schedule

One season. Hard dates.

Sign up now, kick off July 27, ship by September 4. There is no next cohort planned. This is the summer one. And it's capped: 30 spots. Quality over quantity.

Now

Applications open

Apply with your startup, your idea, or just yourself.

Jul 24

Applications close

Teams locked. No late entries. It’s a season, not a subscription.

Jul 27

Kickoff: day one

Camp starts. Ideas cut small, targets set, first calls made the same week.

Sep 4

Demo Day

Six weeks later: show your numbers to the room. Then the party.

Every Friday

Progress round. Every team shows where it stands, including us. Leaderboard gets updated, pivots get decided.

On the fly

Expert workshops when experts land: validation, pitching, pricing. Run by the experts themselves. Join if it helps, skip if you're shipping.

All summer

The content machine and sponsor tokens run in the background. You build, the ecosystem works for you.

What it feels like

A pressure cooker.
Good vibes included.

Together beats alone. Validation from your team, from the group, from the market. In that order, fast.

Revenue is the scoreboard. Who gets there first? Who gets the most? Friendly stakes, real money.

Traction gets rewarded. Hit your numbers and we push harder: more visibility, more intros, more help.

Summer is the deadline. Everyone else is on a beach towel. You’re launching a company. September will show the difference.

Applications open

Summer is six weeks long.
What do you have in September?

Apply solo or as a team. 30 spots. It's a physical space, not a webinar.

TAG Startup Summer Camp